Spotlight on Entrepreneurship: Entrepreneur uses Business to Break the Mold

 

BUSINESS OWNER: Beth Trejo
BUSINESS NAME:
 Chatterkick
MAIN PRODUCTS/SERVICES: Social Media Marketing Agency
YEAR STARTED: 2012
ADDRESS: 306 Virginia St. Ste A, Sioux City, IA 51101
WEBSITE: Chatterkick.com,  and Facebook, and Twitter

1. What makes you an entrepreneur?

Before I started this business, I definitely did not fit into the stereotypical mold of a classic entrepreneur or start-up business executive. I’m not a big risk taker, especially when it comes to taking financial risks. As I look back on my previous roles, one thing does ring true in almost all of my former career fields. Frustration. I was easily frustrated with processes and systems, especially those that were inefficient and worst of all, just didn’t work. I saw things that were broken and could easily be fixed and having your own business you have the opportunity to break the mold.

2. What was the driving force behind you starting a business? What drives you each day?

I started Chatterkick mainly on the advice from a friend and partner who encouraged me that this was something that I could do. More importantly, that I could do well and be successful. I always thought that the financial rewards would be the thing that would keep motivating me, but what I’ve learned is that is not the case. The thing that keeps me going is truly wanting to see outcomes and do well for my clients. When they are happy and getting results, we are too.

3. What’s the biggest challenge you’ve had to overcome as you’ve grown your business? What has been your greatest reward?

The biggest challenge I’ve had to overcome is finding qualified and experienced job candidates. It seems like such a cliche, but I’ve learned that finding the right people, makes all the difference.

4. Why are startups and small companies important to a local economy?

Start ups and small businesses create excitement and energy in a local economy. That helps cities and communities to foster an environment where people aren’t afraid and instead, encouraged to start (and possibly fail) in their business venture.

5. What more can be done to help create, grow and promote small businesses and startups in Sioux City and the region?

Creating a culture where people are okay to fail and take risks is critical to taking start ups from concept to reality.

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